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About me

Professional Bio

I’m a publicist, social media manager, and digital designer. I believe that everything and everyone have a story that makes them unique, and my goal is to help refine, create, and share those good stories. A good story always has a lasting impact, captures the audience’s imagination, and evokes emotions regardless of medium or genre.

 

As a publicist and social media manager, I refine and share stories. I work with clients to get to know them and their businesses personally to make their stories succinct and compelling. 

 

As a digital designer, user stories and feedback are key to the design. Something can look gorgeous and not be usable, making it useless. I create a balance between user and business and aesthetic and usability. I want all my designs to show a story that the user and business both understand and find compelling.

 

I’m an empath and analyst, which makes my work equally heartfelt and efficient. I understand people and always want to help my clients and their customers really see each other and have a great experience. I am committed to bringing my skills and passion for stories and helping others enjoy life to all future positions.

Skills

 Social Media Optimization   Social Media  Management   Influencer Marketing   Market Research 

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 Contact Research   Media Relations   Client Relations   Award & Speaking Event Research   Strategic Planning   Communication   Event Coordination 

 

 User Research   User Testing   IOS Design   User Experience Design   Digital Product Development   Competitor Research 

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 HTML   CSS   JavaScript   SQL 
 

Software

 Sprout Social  Instagram   Facebook   Twitter   TikTok   LinkedIn   Canva   Adobe Premiere Pro   Adobe InDesign   Adobe Illustrator   Adobe Photoshop   Figma   Muck Rack 

Work Experience

May 2023

Social Media Temp for Global Down Syndrome Foundation

  • I managed all Social Media platforms from May 7 - 27th. 

  • Created content using Canva, Adobe Premiere Pro, and Adobe Photoshop. 

  • Sheculded content after it was approved in Sprout Social. 

  • Monitored and responded to comments and messages on Instagram, Twitter, Facebook, and LinkedIn. 

  • I created a content calendar for June based on current company events, holidays, and ongoing series. 

  • I analyzed post and page metrics for Q1 and April to create a report of what is currently working for them and my insights into what will work in the future.

May 2021 - August 2022

Account Associate for Rebellious PR

  • Performed administrative duties, including taking notes, drafting client agendas, meeting action items, and curated media briefing sheets

  • Monitored and clipped all coverage with a detailed record of media impact and sent email updates in real-time

  • Facilitated product sample requests 

  • Conducted event and award research for clients and managed all deadlines

September 2020 - June 2021

Social Media & Digital Design lead  for Lyllye Reynolds-Parker Black Cultural Center

  • Manage 4 Center Assistants in creating social media graphics and posts the center’s Instagram and Facebook accounts

  • Create and edit social media graphics

  • Grown the Instagram following by 40%

  • Create style guides,  training videos, and social media campaigns

June 2020 - June 2021

Erb Memorial Union Board Member for the Associated Students of University of Oregon (ASUO)

  • As an elected member of our Student Government, I am responsible for assisting in the financial decisions of our multi-million-dollar budget

  • Develop guidelines and build out fiscal program

  • Make general policy decisions, assign space for student groups, and advise staff 

January 2018 - September 2020

Social Media Manager for University of Oregon Esports

  • Coordinated events to showcase the team on campus and in national events

  • Managed the team’s social media accounts and brand development 

  • Increased Instagram followership by 60% 

  • Collaborated with UO Communications to update and rebrand website

Education

Sept. 2017 - June 2021

University of Oregon

B.S. Public Relations and a minor in Computer Information Technology

Oct. 2022 - Feb. 2023

Dribbble

Product Design Certification

Interests

I've always loved story telling and games. Sims has been a huge part of my life and playing it gives me peace of mind. If I'm not playing Sims in my free time I'm listening to music, watching tv, or looking at dog videos because I don't have one yet. I love listening to R&B, Rap, and Pop music and my favorite artist is Donald Glover (Childish Gambino). 

© 2025 by Bailee Walker

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