Public Relations & Design
Global Down Syndrome Foundation
Social Media Manager
Working as a Social Media Temp for Global Down Syndrome Foundation was rewarding. I got to explore posting reels, learn more about Down Syndrome, and celebrate the people who live with it.
I managed Instagram, Facebook, LinkedIn, and Twitter from May 7 - 27th. I created a content calendar from May 7th to June 25th based on current company events, holidays, and the ongoing Wonderful Wednesday series. I created content using Canva, Adobe Premiere Pro, and Adobe Photoshop. I also used Sprout Social to schedule and analyze post-performance.
I analyzed post and page metrics for Q1 and April to create a report of what is currently working for them and my insights into what will work in the future. I implemented some of the insights I had into the content throughout May, and it worked.
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Instagram and Facebook following grew 5% in one month
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The average Wonderful Wednesday engagement rate was 10%
Lyllye Reynolds-Parker Black Cultural Center
Social Media & Digital Design Lead
I started as a Center Assistant in 2019, creating occasional content to being the Social Media & Digital Design Lead.
Before my lead position, the Black Cultural Center's (BCC) social media was run by eight people, incohesive and unorganized. I aimed to create a cohesive style guide for the BCC's social media, create a content calendar, and gain more followers and engagement.
I ran both the Instagram and Facebook accounts, created content, photographed events, and made a daily post schedule and a campaign for Black History Month. I also managed 5 Center Assistants in creating social media graphics and posts for the BCC's Instagram and Facebook accounts.
For Black History Month, I created a campaign to educate and celebrate different aspects of Black culture and historic people. Each week we had a theme for the daily posts.
Campaign Implementation
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In December, we gathered facts and wrote all content.
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In January, I created templates for each week's theme and had the Center Assistants fill in each template with the pre-written content.
The Results
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Ten different reposts from other campus organizations
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Following grew 15%
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The average reach for each post was 281
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The average engagement rate was 3.5%
BCC Style Guide
University of Oregon Esports
Social Media Manager
I started running their social media platforms when the program was a club. As we attracted more interest through social media and outreach, UO Esports could go from a small student club to a fully-funded university program with a brand-new lounge. Currently, the program has six competitive teams: League of Legends, Rocket League, Call of Duty, Valorant, Overwatch, and Hearthstone.
My goal was to gain more traction before the Esports Lounge's opening and ensure the accounts were following school guidelines. I ran both the Instagram and Twitter accounts, created content, photographed events and matches, updated the website, and organized a program-wide photo shoot.
Through our social media outreach, over 150 people came to the opening, the Instagram following grew by 60%, Twitter following by 80%, and we got an article in the local newspaper.